Journal of Marketing Management, 16(8), 917–936.Įdeling, A., & Fischer, M. Understanding the Characteristics of Price Elasticities for Frequently Purchased Packaged Goods. Journal of Applied Social Psychology, 43(5), 981–991.ĭanaher, P. Determinants of brand switching: the role of consumer inferences, brand commitment, and perceived risk. Asymmetric promotion effects and brand positioning. Marketing Science, 14(3 supplement), G122–G132.īronnenberg, B. Journal of Marketing Research, 42(2), 141–156.īlattberg, R. New Empirical Generalizations on the Determinants of Price Elasticity. Meta-Analysis in Marketing when Studies Contain Multiple Measurements. Using emotional benefits as a differentiation strategy in saturated markets. Journal of Marketing Research, 21(1), 65–74.īarrena, R., & Sánchez, M. How Advertising Affects Sales: Meta-Analysis of Econometric Results. Quality Perceptions and Asymmetric Switching Between Brands. Journal of Marketing Research, 47(5), 840–853.Īllenby, G. Personal Selling Elasticities: A Meta-Analysis. International Journal of Research in Marketing, 16(3), 177–198.Īlbers, S., Mantrala, M. Heterogeneity and purchase event feedback in choice models: An empirical analysis with implications for model building. Journal of Product & Brand Management, 7(3), 244–253.Īilawadi, K. Asymmetric price competition and store vs national brand choice. We derive implications based on these empirical generalizations.Īggarwal, P., & Cha, T. (6) The asymmetric share effect only holds in high-share tiers. (5) Long-term cross-price elasticities are larger than short-term cross-price elasticities. (4) High-stockpiling groceries have the highest cross-price elasticities. (2) Cross-price elasticities have decreased over time, and (3) they decrease over the product life cycle. 26 (median =.10), which is half the magnitude of the previous meta-analytic mean. Using 7,264 estimates from 115 studies, we identify six new main empirical generalizations. To address this void, we conduct a meta-analysis of prior econometric estimates and consider a broad set of determinants that have not been analyzed before in the context of cross-price elasticities. Hence, it is unclear how these changes have affected cross-price elasticities, a key measure of competitive interaction. For cross-price elasticities, however, this update is pending. This has resulted in updates of empirical generalizations in many areas. In recent decades, the competitive landscape in many markets (e.g., retailing) and the methods that researchers use to analyze these markets have changed heavily.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |